Courses

  • 7 Lessons

    Base Camp Meta – Navigating Hotel Metasearch

    What is metasearch and how can you use it to compete with the OTAs?  The complicated landscape of Google, TripAdvisor, Trivago, Bing and Kayak is untangled in this amazing course.
  • 6 Lessons

    BIG SALES small screens

    Our buyers are watching videos - shouldn't we be creating them?  This program teaches you everything you need to know to create video sales emails, product videos, thank you videos - and any other sort of video you can think of to tell your story.  The best part is - anyone can do it.  We show you how.

  • 1 Lesson

    Hotel Digital Marketing Essentials

    Preclass material for Hotel Digital Marketing Essentials

  • 28 Lessons

    Hotel Digital Sales Essentials

    Our buyers have changed.  They are doing more research online – on their own. They are not engaging salespeople as early or as often. There are…
  • 26 Lessons

    Influencer Digital Sales – for Global Sellers

    This program was designed to help experienced sales professionals take advantage of the new strategies and tools available today to help strengthen client relationships through the use of digital sales tools and strategies.
  • 35 Lessons

    Influencer Sales Bootcamp

    Buyers have changed.   The buying process has changed.  This program helps sellers recognize what they need to change in order to respond to the new preferences of their prospects and customers.  Building relationships will always be the role of the sellers - but now we have to embrace new digital approaches to help build stronger connections.

  • 6 Lessons

    Modern Prospecting and Lead Nurturing

    If you find yourself needing to seek out new customers in new markets, and you need to make headway fast, this is your program.  We will teach you how to research new markets, find the best individual leads, reach out to them via email or LinkedIn messaging, and even set up a multi-touch lead nurturing campaign that can do the work for you.  Don't get stuck prospecting like we did in the 90's.  Learn these modern prospecting processes to close sales faster.
  • 1 Lesson

    Reservations Sales – Lookers to Bookers

    You have 45 seconds to make an impression.  Will your callers want to choose your hotel? This program helps teach the fundamental phone sales skills…