Resources
Helpful Tools
Wave Tool https://wave.webaim.org/
Test website speed: Top ranking websites load in under three seconds
https://www.thinkwithgoogle.com/feature/testmysite/
https://developers.google.com/speed/pagespeed/
https://www.webpagetest.org/
Facebook Library – https://www.facebook.com/ads/library
Google Keyword Planner- https://ads.google.com/home/tools/keyword-planner/
Hashtag help – https://ingramer.com/tools/instagram-hashtag-generator/
Also Hashtagify for Twitter or Keyword Tool for Instagram.
Click to Tweet – http://Click to Tweet
Links to Additional Info
Hotel Digital Marketing Essentials LinkedIn group – https://www.linkedin.com/groups/13828962/
Google Analytics Explained,
https://analytics.google.com/analytics/academy/course/6
Triptease Article on Booking Engine Conversion
https://triptease.com/blog/booking
Facebook/Instagram Ad Information- https://www.facebook.com/business/help/
Google Ads- https://ads.google.com/home/
AI Marketing Directory – https://blog.aimultiple.com/marketing-ai/
SEO Cheatsheet
seo-cheat-sheet
Good reads for Marketing
Occam’s Razor, Blog by Avinash Kaushik https://www.kaushik.net/avinash/
Hubspot Digital Marketing Blog- https://blog.hubspot.com/
Search Engine Land – SearchEngineLand.com
Moz – Moz.com/blog
Think with Google – thinkwithgoogle.com
Social Media Examiner – Socialmediaexaminer.com
GOOD READS/LISTENS FOR HOSPITALITY
HNN – Hotelnewsnow.com
Eye for Travel – Eyefortravel.com
HSMAI – HSMAI.com
Kalibri Labs KalibriLabs.com
Mirai – Mirai.com
Good reads/Listens for Hospitality Marketing CONT
RockCheetah – email list and twitter feed – RockCheetah.com
Tim Peter – TimPeter.com
Milestone Internet Marketing blog –
Fuel Travel podcast –fueltravel.com
Hospitality Digital Marketing Live Show – https://www.hospitalitydigitalmarketing.com/live/
Hotel Tech Podcast – NoVacancynews.com/ shr.global/podcast/ –
Hotel Tech Report – https://hoteltechreport.com/
Skift News – Skift.com
Phocuswire – Phocuswire.com
Hotel Marketing – Hotelmarketing.com
Ehotelier – Ehotelier.com
Hotel Online – Hotel-online.com/