Hotel Digital Marketing Essentials


The digital marketing landscape in hotels changes almost daily.  Trying to keep up can be an overwhelming challenge but we make it manageable.  We have taken all of the critical topics – the hotel website, SEO, SEM, Meta, social, email, distribution and analytics and present them in hour long sessions over six weeks.  The content was developed by hoteliers for hoteliers.  It’s everything you need to know to manage your digital marketing more wisely.

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If you need to understand the basics of the hotel digital marketing landscape, this program is for you. We have broken up the program into logical sections – Paid, Owned, and Earned Media, which covers everything from websites to social, PR to email marketing, and really everything in between.  Additionally, we added in a fun walk through history, as it pertains to hotels and digital marketing as a pre-class exercise. And we added in analytics, intermediaries and vendor management.  We cover every critical area you may come across.  In the table to the right, you can see specifically what we will cover each week.

We offer this program via virtual web classroom that spans six weeks.  We meet for 60 minutes every week, an offer an additional 30 minutes of discussion time at the end of each session.  We also provide a study guide and a simulated hotel experience so you can practice what you have learned in your own environment or in our virtual one.

Our next class begins on November 2, 2020.  Class begins at 3pm est.

2021 classes will take place:

Time:  3:00pm est – 4:30pm est

Jan 26 – March 2

Mar 9 – Apr 13

Apr 20 – May 25

June 8 – July 13

Sept 7 – Sep – Oct 12

Nov 2 – Dec 7


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