Training

Our Training Programs

Sales

Modern Prospecting

You need to find new business fast.  Let us help you scale your efforts – research, reach out, and engage the best prospects for your property.  Then learn to quickly automate.

Stop Fishing and Start Catching

6 lessons - 4 hours, 1 workshop - 45 minutes
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sales

Big Sales Small Screens

Adding videos to your emails and sales presentations can help you stand apart.This course will give you everything you need to make engaging videos FAST – and without spending a lot of money.

Big Sales Small Screens

6 lessons - 4 hours - eLearning
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sales

Influencer Digital Sales

Buyers are online - making decisions without ever consulting a salesperson. How can you be a part of the process? Build a stronger digital presence. We'll show you how.

Hotel Digital Sales Essentials

23 e-Learning sessions - 20 minutes each, 5 workshops
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Marketing

Hotel Digital Marketing

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2020 by participating in a live collaborative education experience over 6 weeks.

Hotel Digital Marketing Essentials

6 Weeks - 60 minutes virtual classroom weekly
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Marketing

Base Camp Metasearch

Base Camp Meta presents everything you need to know about hotels and metasearch. We cover all of the essentials in this program. We share incremental revenue increases vs. channel shifts, budgeting recommendations, connectivity, Google, TripAdvisor, Kayak, Bing, and Trivago.

Base Camp Metasearch

6 e-Learning modules, 17 videos - 4 hours
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Coming Soon

Hi!

I Am Holly Zoba

With 10 years of hotel experience and 10 years of digital marketing and customer experience expertise, I helped build and grow over 250 companies. In the constantly changing field of digital marketing, it is my mission to provide hotels with the skills to master the critical tactics and strategies that will drive their business growth.

I own Scout Simply and have created many of the classes offered here – though not all of them!  This platform was created to deliver the most up to date programs around driving revenue to hotels so you will see several courses here offered by other hotel professionals.  

Special Offer - If you would like to see a sample of one of our
classes, we have a few minutes of video here around modern prospecting.