The Hospitality Sales Podcast Series
Like most people, I create New Year’s resolutions – but mine end up as an 8 page excel spreadsheet. I know, most people say I am crazy, but I think you are crazy if you don’t do this! In this podcast I will explain the how and why of goal setting and how it has helped so much.
For more than 10 years, Adele was able to keep her four hotels in the top ten on TripAdvisor – in New York City with over 500 hotels trying to take her spots. How did she do it? What was her “secret” – listen and find out!
Can you actually train someone to be a great salesperson? Or do they have to come by it naturally.
As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can.
Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great salespeople who fit that description. But I also know some really introverted, analytical salespeople who are also really successful.
There are only three common traits that I have seen in all successful sellers.
Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.
I asked Erik to come on the show because he is a marketer who does an amazing job of supporting his sales team with amazing buyer enablement tools!
Stephanie Smith, owner of Cogwheel Marketing shares some great insights on marketing today in this challenging environment. Stephanie’s niche is helping branded hotels to market better and she has some really good advice about working more closely with your sales team.
Dave Hamilton, SVP of Business Development for MMI Hotels has been taking a unique approach – to everything for a long time. Every touch point – from his voicemail message to his follow up is memorable. We talk about some of his best ideas and his approach to sales that has made him so successful.